The Interactive Strategies Conference is the leading strategic marketing event in the Greater Houston area, initially hosted by HIMA, and now passed on to the Houston Business Marketing Alliance (HBMA). The HBMA is excited and honored to continue the legacy of the conference by empowering marketers to continue learning and growing in their profession.
This year’s theme, Ahead of the Curve, focuses on the concept of adopting new technologies and trends without losing the ones that have proven successful. If you’re not ahead of the curve, it’s easy to get lost in the wake of the wave.
What to Expect
IS Conference attendees are taken through emerging trends, insider best practices, and applicable tools and processes to transform how we, as marketers, provide results.
This year’s speakers were hand selected to inspire strategic thinking, creativity, results, and inspiration.
From corporate leaders and teams to agencies and solopreneurs, Houston area marketers and beyond will rally together this August to elevate the way we do business and ultimately improve the quality of life for end consumers across Industries.
Associate Director, Head of U.S. Energy, Natural Resources and Chemicals Industry Marketing
Katrina Drake Hudson
Strategic Marketing Lead - Energy & Chemicals
Lou Ann Duvall
Marketing & Communications Sr. Director
Greater Houston Partnership
Public Relations and Social Media Manager
Commercial Partner, North America
BlueByrd Strategic Sales & Marketing
Keeping your brand resilient – even through times of turbulence
Executive and Strategic Messaging and Engagement
Making the most of your marketing budget
CEO and Cofounder
High-performing marketing teams
Beyond The Blog: Making Content For Consumption
Buying blind? Unlock growth with multi-touch modeling
Head of Brand Marketing
Accelerating Business Growth with AI
Chief Executive Officer
The Marketing/Product Intersection
Embracing Short-Term Strategies in Times of Continuous Change
Senior Director, Corporate Brand Marketing and In-House Creative
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*Group Ticket Discounts Available Upon Request
Endless Opportunities for Growth
The Houston Business Marketing Alliance is a non-profit organization with a mission to serve the greater Houston area marketing community by providing internships and scholarships to future marketers.
HBMA promotes networking and professional development for marketers in a local environment and strives to host informative and memorable events, thought-provoking discussions, and harness the power of social networking.