Get Ready!
The Interactive Strategies Conference is the leading strategic marketing event in the Greater Houston area, initially hosted by HIMA, and now passed on to the Houston Business Marketing Alliance (HBMA). The HBMA is excited and honored to continue the legacy of the conference by empowering marketers to continue learning and growing in their profession.
This year’s theme, Ahead of the Curve, focuses on the concept of adopting new technologies and trends without losing the ones that have proven successful. If you’re not ahead of the curve, it’s easy to get lost in the wake of the wave.
What to Expect
2
Keynote
Speakers
2
Panel
Discussion
8
Additional
Sessions
IS Conference attendees are taken through emerging trends, insider best practices, and applicable tools and processes to transform how we, as marketers, provide results.
This year’s speakers were hand selected to inspire strategic thinking, creativity, results, and inspiration.
From corporate leaders and teams to agencies and solopreneurs, Houston area marketers and beyond will rally together this August to elevate the way we do business and ultimately improve the quality of life for end consumers across Industries.
Keynote Speakers
Amy Vandaveer Novak
Senior Professor of Practice of Marketing
University of Houston - Bauer College of Business
Ken Jones
Vistage Chair, Executive Coach, Peer Advisory Board Facilitator
Vistage Worldwide, Inc.
Panel Discussion:
The Impact of AI and ChatGPT on Marketing
Divya Visentini
VP, Client Partner - Vertical Lead
Adswerve
Chris Ferris
VP of Digital Strategy
Pierpont
Erin Moore
Account Director
TREW Marketing
Maryna Burushkina
Founder & CEO
Growth Channel
Moderator
Cindi Boudreaux
Commercial Partner, North America
HelloKindred
Panel Discussion:
The Evolving Landscape of O&G Marketing
Carmen Millet
Associate Director, Head of U.S. Energy, Natural Resources and Chemicals Industry Marketing
KPMG
Katrina Drake Hudson
Strategic Marketing Lead - Energy & Chemicals
Deloitte
Lou Ann Duvall
Marketing & Communications Sr. Director
Greater Houston Partnership
Ruth Clay
Public Relations and Social Media Manager
Trelleborg Group
Moderator
Richard Byrd
Commercial Partner, North America
BlueByrd Strategic Sales & Marketing
Track Speakers
Keeping your brand resilient – even through times of turbulence
Robin Swanger
Executive and Strategic Messaging and Engagement
Baker Hughes
Making the most of your marketing budget
Dan Purvis
CEO and Cofounder
Velentium
High-performing marketing teams
Amy Shepley
President
Birkman
Beyond The Blog: Making Content For Consumption
Nathan Yerian
President
Adhere
Buying blind? Unlock growth with multi-touch modeling
Cynthia LaRue
Head of Brand Marketing
ShipStation
Accelerating Business Growth with AI
Alex Romero
Chief Executive Officer
Sentientinfo
The Marketing/Product Intersection
Wade Pinder
Founder
Product Houston
Embracing Short-Term Strategies in Times of Continuous Change
Amal Agha
Senior Director, Corporate Brand Marketing and In-House Creative
Phillips 66
Sponsors
Endless Opportunities for Growth
The Houston Business Marketing Alliance is a non-profit organization with a mission to serve the greater Houston area marketing community by providing internships and scholarships to future marketers.
HBMA promotes networking and professional development for marketers in a local environment and strives to host informative and memorable events, thought-provoking discussions, and harness the power of social networking.
